Hello, we’re Vital Vio
We’re a group of engineers, scientists, designers, and health experts – and we’re all passionate about one thing; solving complex problems that will make the world a healthier place. We believe that innovation is key to the advancement of human health and want make it easier for everyone to manage the levels of their bacteria.
We’re on a mission to make the world a healthier place.
Colleen Costello was a junior in college when her grandmother was admitted to a hospital after a mild accident. What was expected to be a routine single night stay turned into more than a week when Costello’s grandmother was diagnosed with a MRSA infection. After some research, it became apparent to Costello that this wasn’t an isolated incident. One in 25 patients contract a healthcare-related bacterial infection in hospitals. While still in school Costello and her team began researching smarter ways to manage bacteria levels. This led to growing a talented team and subsequently the development of Vital Vio’s patented white-light disinfection solution.
Today, Vital Vio is focused on making their products available to any facility that is interested in protection from bacteria.
Meet the Vital Vio Team
Colleen A. Costello
CEO & Co-Founder
Colleen’s career spans clinical research, engineering, biochemistry, product development, and technical entrepreneurship. She has held positions as a researcher on master thesis projects at Mount Sinai School of Medicine and Weill Cornell Medical College, NYC, in surgical device design and pre-clinical studies at Covidien Surgical Devices, and in tissue engineering research at RPI. Colleen has several patents pending and holds a degree in Biomedical Engineering with a minor in Technological Entrepreneurship from Rensselaer Polytechnic Institute, NY. She has additionally been featured on CNBC, Bloomberg, ABC was named as a Forbes Magazine 30 Under 30 recipient in Enterprise Technology, Inc. Magazine 30 Under 30 Most Brilliant Young Founders, 50 Emerging Global Entrepreneurs to Watch by Inc. Magazine, Albany Business Review 40 Under 40 and is a selected member of the Kairos Society. In the elusive ‘free time’ she has, Colleen enjoys traveling to places she’s never been and can be found on a ski slope or watching the Premier League.
Vice President, Commercialization
Kristin is responsible for accelerating revenue growth and achieving customer delight through operational excellence at the company. She is focused on developing, implementing, and executing comprehensive operations, sales, marketing and distribution strategies for the company’s business lines. Kristin comes to the position with extensive leadership experience in health-related technology commercialization, sales, and delivery. Most recently she led Schenectady, New York-based Ellis Medicine’s strategy for excellence in patient experience, safety, clinical and operational quality outcomes, and regulatory compliance. Prior to her time with Ellis, Kristin held various management positions with Carestream Health, General Electric Company, and as a partner to Philips Healthcare, where she was responsible for defining and implementing domestic and global growth strategies, increasing market share as well as the overall profitability of various business lines. Kristin is a leader with the passion and unique ability to cultivate, engage and influence interpersonal relationships with key stakeholders, motivate teams and adapt infrastructure to achieve results and drive desired outcomes. Kristin began her career in the General Electric Corporate; Executive Commercial Leadership Program. She has a BSBA from Boston University School of Management and is Lean and Sigma, Black Belt Certified. In her spare time, she is found enjoying her three young children and dreaming of the day when she can read a full chapter of a book without interruption.
Senior Director of Strategic Marketing
David is responsible for strategic marketing including research, analytics, branding, communications and product management domestically and globally. He brings extensive marketing leadership experience to Vital Vio having built high-performance marketing teams, driven profitable growth and cultivated stellar brands within the healthcare and technology sectors for startups, growth and public companies. Most recently David led his own marketing consulting firm, delivering strategic and tactical expertise to companies that did not need or could not afford a full-time, executive-level marketing professional. Prior to that David served as senior vice president of marketing for InfuSystem, a healthcare services company, where he transformed the organization’s offering and rebranded and repositioned the company, and as vice president of marketing for National Medical Health Card, a pharmacy benefits manager, where he successfully crafted a singular and compelling corporate culture and brand identity as the company rolled-up multiple competitors. David has also held marketing and management positions in several B2B and B2C organizations, including MapInfo and Garden Way/Troy-Bilt. David has a BA in English from the University at Albany; in his spare time, he can be found in his kayak attempting to trick bass with fake worms.
Senior Director of Technical Operations
Richard is responsible for leading Vital Vio’s engineering, research and development, new product introduction and supply chain activities. He is focused on development of the supply base of component and contract manufacturing services suppliers necessary to support the companies rapidly expanding customer base and product portfolio. Richard comes to the position with over 25 years’ experience in product development and commercialization. Most recently he led Metweld International’s efforts for the commercialization of equipment for the power generation industry. Prior to that he held various technical leadership positions at Plug Power, H2Pump and IBM where he focused on developing and launching commercial products based on newly developed technologies. Richard holds a Bachelor of Science degree in Mechanical Engineering from Clarkson University and a Master of Science degree in Mechanical Engineering from Rensselaer Polytechnic Institute. He is a licensed Professional Engineer in the State of New York and has been awarded 10 U.S. patents.
Sara Stark, Ph.D.
Lead Microbiologist and Dept. Manager
Sara runs Vital Vio’s microbiology lab, designing and performing experiments to help optimize current technology and testing new developments to help ensure optimal germicidal efficacy. She also manages and facilitates external studies which test the company’s technology in real world settings; including in hospitals, outpatient clinics, and veterinary hospitals. She has almost a decade of experience at the laboratory bench in such areas as: a number of academic laboratories, pathology labs, and the NY State Police Forensic Investigation Center. She also has several years of experience teaching undergraduate labs. Sara has an undergraduate degree in Molecular Genetics from SUNY Fredonia, a Master’s in Forensic Biology from the University at Albany, and a Ph.D. in Biology from the University at Albany. Sara recently got married and enjoys baking and spending time with her husband and their two dogs.
Director, HR & Corporate
As the Director of Human Resources, Meredith oversees all of Vital Vio’s human resource responsibilities and operations. She manages the company’s various insurance policies, staffing plans, compensation, benefits, training and development, payroll, and labor relations. Additionally, Meredith ensures the company achieves business objectives both internally and externally through the creation and implementation of company-wide communication functions, policies, procedures, and IT management. Within G&A, she provides key administrative support to senior management, current and future investors, shareholders, and the Board of Directors. She actively manages the inflow and input of accounting and financial materials, including AP, and upkeeps the organization’s due diligence files. Meredith received her Master’s in Business Administration (MBA) from the Sage Colleges of Albany with a concentration in healthcare services and Human Resources. When she’s not working, Meredith enjoys hiking, gardening, ornithology, and a good book!
Tim brings 6+ years of project management work experience to Vital Vio, specifically working in the biotech industry of Cambridge, MA for 4 years. A graduate of Wentworth Institute of Technology, MS in Construction Management 2013 and Hobart & William Smith Colleges, BA in Architectural Studies in 2010, along with his work experience, Tim has a diverse background in building applications and systems. Tim has lead several projects and is the owner’s primary point of contact for all construction activities. Working in inherently problematic environments, with difficult timelines and particular clients, Tim has proven to be able to maintain schedule and coordinate various activities as part of the team that plans, implements, administers, and monitors all requirements for a successful project from start to finish. At Vital Vio, Tim acts as the Account Manager and oversees key accounts whether they be technology licensors, distributors or sales partners and manage the timely completion of key partnership milestones. Working directly with Vital Vio’s marketing, business development, engineering, supply chain, and manufacturing teams, Tim will act as our client’s primary point of contact to determine best practices and maintain realistic deadlines and goals. Tim was recently married and enjoys spending time with his wife and family in the Adirondacks Mountains and Lake Ontario. Tim enjoys all things outdoors, including swimming, biking, running, hiking, boating, golf, and especially yard games.
Business Development Manager
Meghan is responsible for managing business development efforts at Vital Vio, with a focus on generating and overseeing growth opportunities, promoting product offerings, and developing a strategic vision toward achieving company objectives while also maintaining customer relationships. Meghan brings her technical background and passion for innovation to this role, with a M.S./B.S. in Mechanical Engineering (’15) and a B.S. in Design, Innovation & Society (’14) from Rensselaer Polytechnic Institute. Meghan spent the first year of her career as a design engineer at GE Power and has also interned in the Innovation Lab at Under Armour, in addition to working with multiple start-up companies. Meghan previously represented RPI as its first University Innovation Fellow, through a program run by the National Center for Engineering Pathways to Innovation (Epicenter), funded by the National Science Foundation as a partnership between Stanford University and VentureWell. She joins the Vital Vio business development team with a strong desire to help enable Vital Vio to positively impact as many people as possible with their products and technology. Some of Meghan’s favorite activities include traveling, powerlifting and tennis. She is also a loyal Roger Federer fan.
Business Development Support Specialist
Allison is responsible for providing support to the business development team through lead management, from initial customer contact to sales order revenue recognition. She works closely with the team to generate quotations and proposal packages, manage order entry, supply invoices and provide excellent customer service. She brings almost two decades of sales support experience to Vital Vio, working previously with alternate channel partners to GE, Philips and Siemens Healthcare companies. Allison enjoys trips to the beach with her family
Associate Dir., Compliance Engineer, R&D
Robert is a Computer Engineer with deep experience in embedded systems and programming. He has worked extensively on R&D at Vital Vio preparing next generation LEDs for manufacture. Robert has also designed multiple in-house systems for photometry testing and calibration. His other work includes co-founding a hardware start-up with the vision of bringing new open-source hardware to the hobbyist and education markets through custom embedded hardware systems. Robert lead PCB and software design for physical computing platforms designed to make learning electronics easy for elementary school students. He has spent countless hours in classrooms iterating on his approach to making electronics and programming simple to learn for everyone. He also worked extensively with graduate students at UMass Amherst assisting in the ground up development of patented smart video conferencing systems. Robert received a degree in Computer and Systems Engineering from Rensselaer Polytechnic Institute in New York.
Product Design Engineer
Kasia (KAH-shuh) is an industrial designer graduated from Rochester Institute of Technology. She works with partners to assist in the implementation of VioSafe™ technology into their products. Additionally, Kasia creates lighting layouts to make sure that Vital Vio’s technology is being installed most effectively in a space to maximize disinfection and achieve suitable lighting quality. When not at work she can usually be found at the local rock climbing gym.
Product Design Engineer
Cori is a product design engineer with a dual major from RPI in Mechanical Engineering and Design, Innovation & Society (‘17). Cori is part of Vital Vio’s Research & Development team, focusing on continuing Vital Vio’s passion for innovation by using her skills in CAD, prototyping, packaging design, and graphic design. Cori has worked on the design and development for several of Vital Vio’s VioSafe™ products. Cori previously interned at NYSERDA within the R&D department as an Advanced Buildings intern where she researched smart home technology for use in residential energy savings. In her spare time, Cori enjoys exploring the outdoors with her dog Leia.
Manufacturing Engineering Technician
Aram joined Vital Vio in 2016, and brings with him over 13 years of diverse professional experience within New York’s Tech Valley. With experience ranging from space simulation testing, cleanroom management and engineering support, to product development, production coordination and implementation of Lean Six Sigma methodology, Aram’s adaptable skill set enables him to perform and contribute cross-functionally. Aram’s most recent projects include the instrumentation and commissioning of the world’s most advanced Early Warning Weather Detection System, consisting of 125 state-wide installations, as well as a project managing the design, production, and installation of a Space Simulation Chamber, used to simulate the environmental conditions which a product deployed into outer space will be exposed to. Aram has worked extensively with Continuous Improvement teams of industry leaders such as GE Energy, X-Ray Optical Systems and Albany Molecular Research, and has made notable improvements to their bottom line through product development, value stream mapping and facility layout. Aram attended HVCC for Mechanical Engineering Technology in 2005, currently attends a Clean Energy Management program, and holds professional certificates from Stanford University in Energy Innovation and Emerging Technologies, and The Center For Economic Growth in Lean Enterprises.
Responsible for design, implementation, and operation of optics testing equipment and procedures, Nicholas assists the Vital Vio engineering team acquire data for evaluating and comparing prototype fixtures. A former student of Rochester Institute of Technology, Nicholas recently completed an Associates of Engineering Science at Hudson Valley Community College. He has also volunteered extensively with the Tech Valley Center of Gravity. Outside of the lab, Nicholas enjoys auto repair and designing speakers.
Board of Directors
Richard Frederick is an experienced C level executive and serial entrepreneur with over 35 years of experience. He spent the last fifteen years of his career building and growing early stage companies. He has served as a mentor and coach to over 100 companies in the past 5 years. In 2001 he co-founded Autotask, one of the nation’s first pure play Software-as-a-Service companies. He played a major role in raising over $14mm for Autotask from Angel and Seed investors as well as A and B Round Venture Funds. In 2008 he co-founded WhatEveryBabyNeeds.com, an Internet based retail and social networking site providing Organic products and content to new moms and infants from birth to age 4. The founders bootstrapped the initial funding and now rely on revenue to fuel the growth. In 2009 he founded The Best and The Brightest.biz, a virtual business incubator designed to create and accelerate the growth of early stage companies. This activity was self-funded and is pre-revenue.
Dr. Hrusovsky is one of the Managers of the General Partner and serves as general manager of IGH Ventures, LLC. Dr. Hrusovsky has over 30 years of diverse experience in general business management and medical leadership. She has extensive business experience in medical devices, diagnostics and pharmaceuticals and has won numerous awards acknowledging her leadership and entrepreneurial skills. Most recently, Dr. Hrusovsky was the Chairman, President, and CEO of EraGen Biosciences Inc., a clinical molecular diagnostics company. She joined EraGen in 2002 and transformed the company from a research laboratory to a fully integrated high growth commercial operation leading to a successful M&A exit in 2011. Prior to joining EraGen, she served as Vice President of general medicine/medical marketing strategy/clinical operations at GlaxoSmithKline. Before her position at GlaxoSmithKline, Dr. Hrusovsky spent over 20 years at Abbott Laboratories, where she held various executive management positions in pharmaceuticals, medical devices, clinical diagnostics, licensing and business development and in various internal business venture groups. Dr. Hrusovsky is a board certified pediatrician who received both her B.S. in Biochemistry and Genetics and her M.D. from the University of British Columbia in Vancouver. She serves on the Technology Councils and Investment Committees for two angel funds, Phenomenelle Angels and BELLE Capital, LP, and participated as a limited partner in TechAmp Venture Capital.
Colleen A. Costello
CEO & Co-Founder
Strategic Advisor – Sports Industry
Rob Vogel is the founding principal of J5 Partners, a sports and entertainment business solutions firm. With 25 years of high level sports and entertainment experience, Rob is able to leverage his expertise, insights and network of solution providers to drive business to clients through high impact partnerships, state-of-the-art sponsorships and marquee brand initiatives. Rob brings a wealth of relationships and valuable experience to his clientele which include being a key advisor on over $10B worth of sponsorship proposals and agreements. During his time as President of The Bonham Group, Rob played a major role in growing the company to national status where it became recognized as a leading sponsorship and naming rights valuation and sales firm. He was instrumental in the development and completion of 12 professional sports naming rights agreements including the O2, CenturyLink Field, PetCo Park and Honda Center. He has worked with some of the largest brands in their respective industries such as JPMorgan Chase, Heineken, US Bank, IBM, DIRECTV, Universal Studios, AEG and a host of “blue chip” sports properties including: the NFL, NBA, NHL, Seattle Seahawks, Pittsburgh Penguins, Atlanta Falcons, Ohio State University and the University of Texas. Rob is a graduate of the University of Nebraska and currently serves as the Advisory Board Chairman for the Big Idea Project. He has also served on the Denver Convention and Visitors Bureau’s Committee on Sports Development. His views on sponsorship and stadium naming rights have appeared in numerous publications, including the SportsBusiness Journal, Forbes Magazine, Wall Street Journal, USA Today and Boston Herald.
Candice H. Brown Elliott is an entrepreneur, executive, and technologist / inventor in the flat panel display and microelectronic industries. She has founded several technology companies most notably Clairvoyante in 2000 which was acquired by Samsung Electronics in 2008. Candice has nearly a hundred US patents issued. She was awarded the Otto Schade Prize for her work in color displays, particularly PenTile subpixel rendering. Candice is presently CEO of Nouvoyance, a technology development, tech transfer, and consulting firm. She is an advisor for start-up company boards, entrepreneurs, and two venture capital firms; Belle Capital and Springboard Fund. When not gardening around her house, Candice can be found at the local airport where she is a flight instructor.
Barry Weinbaum is an accomplished Board Director, Senior Technology Executive, business leader and serial entrepreneur whose career has uniquely spanned the gamut from Fortune 100 to early stage companies. Following a successful 21-year career at Lucent Technologies where he served as General Manager for a range of established $B+ portfolios, paradigm shifting new businesses and M&A (for Lucent’s Optical Networking Business Unit), Mr. Weinbaum served as the CEO and Board Director of Venture Capital backed companies NanoOpto (nanotechnology engineered components), Renaissance Lighting (LED Lighting) and Lumenergi (Advanced building control systems). Following the sale of Renaissance Lighting to lighting industry leader Acuity Brands, Mr. Weinbaum served as Acuity’s Vice President, Strategic Marketing. More recently, Barry is engaged with a number of strategic consulting and Advisory Board appointments for a range of technology companies, including the co-founding of a consumer internet platform company, Social Learning & Payments (aka, Slap) where he also serves as COO. Barry holds a BS in Computer Science and Mathematics from Union College, NY and a Masters in Computer Science from Columbia University, NY. Mr. Weinbaum resides in Rockville, MD.
Indira Saladi is an innovative business leader, intellectual property attorney, and board director who blends exceptionally strong legal acumen with business knowledge to achieve bottom line results. Following an engineering and legal career at Motorola Inc. where Indira designed RF and cellular systems and protected telecommunication inventions, Indira was Chief Intellectual Property Counsel at Zebra Technologies Corp and then was Managing Director of Fortune 500 Accenture LLP. Currently, Indira is a limited partner of Belle Capital LLP, an early stage technology investment fund focused on women owned or managed capital efficient technology businesses. Indira received her bachelor’s degree in electrical engineering from the University of Illinois at Urbana-Champaign, her master’s degree in electrical and computer engineering from the Illinois Institute of Technology, and her JD from the University of Chicago. Indira resides in Chicago, IL.