Hello, we’re Vital Vio
Protection Made Easier, Safer and Smarter…for a Healthier World.
Vital Vio, Inc., designs, engineers, and manufactures germ-killing LED technology for an expanding range of commercial and residential applications. A group of engineers, scientists, designers and health experts, we are passionate about problem-solving and making a positive difference in the world.
Fighting Germs Everywhere
Consider the dangers of known and emerging forms of bacteria, as well as other environmental hazards like mold and fungi- from deadly infection risks in hospitals, restaurants and fitness centers to everyday illnesses spread in offices and homes. Vital Vio is the safe, chemical-free, cost-effective solution the world needs now.
LED is the Key
Vital Vio has been awarded four U.S. Patents for our innovative White Light Disinfection® technologies, platforms and products. Our technology is proven to kill up to 99% of bacteria – including MRSA, E. coli, Salmonella and Strep – and other harmful organisms. Our solution uses safe, cost-efficient LED technology…with no UV rays or harsh chemicals.
Tested & Trusted
Vital Vio’s technology has been tested for efficacy by the New York State Department of Health, University of North Carolina, Rensselaer Polytechnic Institute, Cornell Food Sciences, Mount Sinai Medical Center and other leading research institutions. Case studies and results are available upon request.
Join the Vital Vio Revolution
Our technology and our mission have united a broad spectrum of people and industries, from healthcare to athletics to food and beverage. If you’re ready to create a healthier world, view our products or fill out a contact form now.
Vital Vio: Inspired by real world challenges
Colleen Costello was a junior in college when her grandmother was admitted to a hospital after a mild accident. What was expected to be a routine single night stay turned into more than a week when Costello’s grandmother was diagnosed with a MRSA infection. After some research, it became apparent to Costello that this wasn’t an isolated incident. One in 25 patients contract a healthcare-related bacterial infection in hospitals. While still in school Costello and her team began researching smarter ways to manage bacteria levels. This led to growing a talented team and subsequently the development of Vital Vio’s patented white-light disinfection solution.
Today, Vital Vio is focused on making their products available to any facility that is interested in protection from bacteria.
Meet the Vital Vio Team
Colleen A. Costello
CEO & Co-Founder
Colleen’s career spans clinical research, engineering, biochemistry, product development, and technical entrepreneurship. She has held positions as a researcher on master thesis projects at Mount Sinai School of Medicine and Weill Cornell Medical College, NYC, in surgical device design and pre-clinical studies at Covidien Surgical Devices, and in tissue engineering research at RPI. Colleen has several patents pending and holds a degree in Biomedical Engineering with a minor in Technological Entrepreneurship from Rensselaer Polytechnic Institute, NY. She has additionally been featured on CNBC, Bloomberg, ABC was named as a Forbes Magazine 30 Under 30 recipient in Enterprise Technology, Inc. Magazine 30 Under 30 Most Brilliant Young Founders, 50 Emerging Global Entrepreneurs to Watch by Inc. Magazine, Albany Business Review 40 Under 40 and is a selected member of the Kairos Society. In the elusive ‘free time’ she has, Colleen enjoys traveling to places she’s never been and can be found on a ski slope or watching the Premier League.
Vice President, Commercialization
Kristin is responsible for accelerating revenue growth and achieving customer delight through operational excellence at the company. She is focused on developing, implementing, and executing comprehensive operations, sales, marketing and distribution strategies for the company’s business lines. Kristin comes to the position with extensive leadership experience in health-related technology commercialization, sales, and delivery. Most recently she led Schenectady, New York-based Ellis Medicine’s strategy for excellence in patient experience, safety, clinical and operational quality outcomes, and regulatory compliance. Prior to her time with Ellis, Kristin held various management positions with Carestream Health, General Electric Company, and as a partner to Philips Healthcare, where she was responsible for defining and implementing domestic and global growth strategies, increasing market share as well as the overall profitability of various business lines. Kristin is a leader with the passion and unique ability to cultivate, engage and influence interpersonal relationships with key stakeholders, motivate teams and adapt infrastructure to achieve results and drive desired outcomes. Kristin began her career in the General Electric Corporate; Executive Commercial Leadership Program. She has a BSBA from Boston University School of Management and is Lean and Sigma, Black Belt Certified. In her spare time, she is found enjoying her three young children and dreaming of the day when she can read a full chapter of a book without interruption.
Chief Financial Officer
Gerry brings over 37 years of leadership in financial and treasury management, strategic plan execution and shareholder wealth creation to Vital Vio. He is responsible for all aspects of the company’s finance, accounting, and treasury activities and joins his Vital Vio team members in fulfilling the company’s mission to make the world a healthier place with innovative products and technology designed to disinfect bacteria in an environmentally friendly and sustainable manner. Prior to Vital Vio, Gerry has served in leadership roles helping build companies and high-performance teams, drive excellence in core competencies and improve profitability through process efficiency and innovation. His career has a heavy emphasis on value creation through merger and acquisition strategies in numerous industries including, banking, healthcare technologies, alternative energy and information technologies. He served as a member of KeyCorp’s acquisition team helping build the company from a $7 billion local bank to an $85 billion super regional bank and later served as the CFO of Key’s Trust and Private Bank. He also served as the Treasurer for Intermagnetics General, a healthcare diagnostic technologies manufacturer, helping grow the company to an eventual $1.3 billion sale. Gerry also served as the CFO at Plug Power where he directed all accounting, human resources, IT, manufacturing and supply chain activities of a public company in the alternative energy space. Gerry holds a B.S.B.A. degree in Accounting from the University of Arizona. Gerry received his CPA license in New York and resides in Clifton Park with his wife Janice. When not working, Gerry has a passion for the majesty and beauty of our planet and serves as the CFO of a Charitable Foundation whose mission is to address sustainability goals tied to air, water, land, humankind and wildlife.
Senior Director of Strategic Marketing
David is responsible for strategic marketing including research, analytics, branding, communications and product management domestically and globally. He brings extensive marketing leadership experience to Vital Vio having built high-performance marketing teams, driven profitable growth and cultivated stellar brands within the healthcare and technology sectors for startups, growth and public companies. Most recently David led his own marketing consulting firm, delivering strategic and tactical expertise to companies that did not need or could not afford a full-time, executive-level marketing professional. Prior to that David served as senior vice president of marketing for InfuSystem, a healthcare services company, where he transformed the organization’s offering and rebranded and repositioned the company, and as vice president of marketing for National Medical Health Card, a pharmacy benefits manager, where he successfully crafted a singular and compelling corporate culture and brand identity as the company rolled-up multiple competitors. David has also held marketing and management positions in several B2B and B2C organizations, including MapInfo and Garden Way/Troy-Bilt. David has a BA in English from the University at Albany; in his spare time, he can be found in his kayak attempting to trick bass with fake worms.
Senior Director of Technical Operations
Richard is responsible for leading Vital Vio’s engineering, research and development, new product introduction and supply chain activities. He is focused on development of the supply base of component and contract manufacturing services suppliers necessary to support the company’s rapidly expanding customer base and product portfolio. Richard comes to the position with over 25 years’ experience in product development and commercialization. Most recently he led Metweld International’s efforts for the commercialization of equipment for the power generation industry. Prior to that he held various technical leadership positions at Plug Power, H2Pump and IBM where he focused on developing and launching commercial products based on newly developed technologies. Richard holds a Bachelor of Science degree in Mechanical Engineering from Clarkson University and a Master of Science degree in Mechanical Engineering from Rensselaer Polytechnic Institute. He is a licensed Professional Engineer in the State of New York and has been awarded 10 U.S. patents.
Board of Directors
Richard Frederick is an experienced C level executive and serial entrepreneur with over 35 years of experience. He spent the last fifteen years of his career building and growing early stage companies. He has served as a mentor and coach to over 100 companies in the past 5 years. In 2001 he co-founded Autotask, one of the nation’s first pure play Software-as-a-Service companies. He played a major role in raising over $14mm for Autotask from Angel and Seed investors as well as A and B Round Venture Funds. In 2008 he co-founded WhatEveryBabyNeeds.com, an Internet based retail and social networking site providing Organic products and content to new moms and infants from birth to age 4. The founders bootstrapped the initial funding and now rely on revenue to fuel the growth. In 2009 he founded The Best and The Brightest.biz, a virtual business incubator designed to create and accelerate the growth of early stage companies. This activity was self-funded and is pre-revenue.
Irene Hrusovsky, MD
Dr. Hrusovsky is one of the Managers of the General Partner at BELLE Capital and serves as general manager of IGH Ventures, LLC. Dr. Hrusovsky has over 30 years of diverse experience in general business management and medical leadership. She has extensive business experience in medical devices, diagnostics and pharmaceuticals and has won numerous awards acknowledging her leadership and entrepreneurial skills. Most recently, Dr. Hrusovsky was the Chairman, President, and CEO of EraGen Biosciences Inc., a clinical molecular diagnostics company. She joined EraGen in 2002 and transformed the company from a research laboratory to a fully integrated high growth commercial operation leading to a successful M&A exit in 2011. Prior to joining EraGen, she served as Vice President of general medicine/medical marketing strategy/clinical operations at GlaxoSmithKline. Before her position at GlaxoSmithKline, Dr. Hrusovsky spent over 20 years at Abbott Laboratories, where she held various executive management positions in pharmaceuticals, medical devices, clinical diagnostics, licensing and business development and in various internal business venture groups. Dr. Hrusovsky is a board-certified pediatrician who received both her B.S. in Biochemistry and Genetics and her M.D. from the University of British Columbia in Vancouver. She serves on the Technology Councils and Investment Committees for two angel funds, Phenomenelle Angels and BELLE Capital, LP, and participated as a limited partner in TechAmp Venture Capital.
Clayton Besch is the Director of ESD’s New York Ventures which works to bolster the critical capital needs of New York State’s innovation economy by providing seed and early-stage venture funding to high growth startups as they move from concept to commercialization, through early growth and expansion.
Raised in the Capital Region, Clayton did his undergraduate at Hamilton College in Central NY followed by advanced education in Asia, earning a Masters at Nagasaki University and a PhD at Tokyo University. After working with SOFTBANK Capital’s worldwide VC network for a number of years he returned to the Capital Region and joined New York State’s VC program.
Doug is an accomplished senior executive with 35 years of experience in leading international businesses in the beverage industry and driving strategic change to kick start growth. Doug was an executive with Miller Brewing Company and SABMiller for 17 years, where he lead commercial sales, strategy and marketing efforts in multiple business units across the United States, Europe and Latin America. He is known for reinvigorating businesses facing stalled growth or mature markets, and for delivering company-leading profits, driving topline growth and implementing insights-based decision-making.In his most recent position as Vice President, Strategy for Latin America, Doug led strategy development for SABMiller’s largest and most profitable region, with annual revenues of $6 billion. He focused on portfolio development, redefining the commercial strategy and developing insights and other tools to improve execution and management. Doug served on the executive committee and Board that developed and led the strategic direction of Miller Brewing Company’s U.S. business after its acquisition by SABMiller. He ran the $4 B Sales & Distribution organization followed by the International Export Business across 35 countries and 4 continents. Doug is a graduate of St. John’s University (BS, Management) and has a MBA from Hofstra University.
Colleen A. Costello
CEO & Co-Founder
Robert F. Karlicek, Jr., Ph.D.
Dr. Robert F. Karlicek, Jr. is the Director of the Center for Lighting Enabled Systems & Applications (LESA) at Rensselaer Polytechnic Institute, an NSF and industry funded program exploring advanced applications for next generation solid state lighting systems. Prior to joining RPI, he spent over 30 years in industrial research and R&D management positions with corporations including AT&T Bell Labs, EMCORE, General Electric, Gore Photonics, Microsemi, Luminus Devices and SolidUV. His technical experience includes epitaxial growth of high performance LEDs and lasers, advanced device fabrication and high power LED packaging, thermal management, control systems design and applications research in solid state lighting as well as other novel LED uses such as IR and UV LED applications.
Dr. Karlicek is well known globally as an LED industry expert, and is a frequent presenter at conferences and workshops. He obtained his Ph.D. in Physical Chemistry from the University of Pittsburgh and has over 40 published technical papers and 38 U.S. patents.
Strategic Advisor – Sports Industry
Rob Vogel is the founding principal of J5 Partners, a sports and entertainment business solutions firm. With 25 years of high level sports and entertainment experience, Rob is able to leverage his expertise, insights and network of solution providers to drive business to clients through high impact partnerships, state-of-the-art sponsorships and marquee brand initiatives. Rob brings a wealth of relationships and valuable experience to his clientele which include being a key advisor on over $10B worth of sponsorship proposals and agreements. During his time as President of The Bonham Group, Rob played a major role in growing the company to national status where it became recognized as a leading sponsorship and naming rights valuation and sales firm. He was instrumental in the development and completion of 12 professional sports naming rights agreements including the O2, CenturyLink Field, PetCo Park and Honda Center. He has worked with some of the largest brands in their respective industries such as JPMorgan Chase, Heineken, US Bank, IBM, DIRECTV, Universal Studios, AEG and a host of “blue chip” sports properties including: the NFL, NBA, NHL, Seattle Seahawks, Pittsburgh Penguins, Atlanta Falcons, Ohio State University and the University of Texas. Rob is a graduate of the University of Nebraska and currently serves as the Advisory Board Chairman for the Big Idea Project. He has also served on the Denver Convention and Visitors Bureau’s Committee on Sports Development. His views on sponsorship and stadium naming rights have appeared in numerous publications, including the SportsBusiness Journal, Forbes Magazine, Wall Street Journal, USA Today and Boston Herald.
Candice H. Brown Elliott is an entrepreneur, executive, and technologist / inventor in the flat panel display and microelectronic industries. She has founded several technology companies most notably Clairvoyante in 2000 which was acquired by Samsung Electronics in 2008. Candice has nearly a hundred US patents issued. She was awarded the Otto Schade Prize for her work in color displays, particularly PenTile subpixel rendering. Candice is presently CEO of Nouvoyance, a technology development, tech transfer, and consulting firm. She is an advisor for start-up company boards, entrepreneurs, and two venture capital firms; Belle Capital and Springboard Fund. When not gardening around her house, Candice can be found at the local airport where she is a flight instructor.
Barry Weinbaum is an accomplished Board Director, Senior Technology Executive, business leader and serial entrepreneur whose career has uniquely spanned the gamut from Fortune 100 to early-stage companies. Following a successful 21-year career at Lucent Technologies where he served as General Manager for a range of established $B+ portfolios, paradigm-shifting new businesses and M&A (for Lucent’s Optical Networking Business Unit), Mr. Weinbaum served as the CEO and Board Director of Venture Capital backed companies NanoOpto (nanotechnology engineered components), Renaissance Lighting (LED Lighting) and Lumenergi (Advanced building control systems). Following the sale of Renaissance Lighting to lighting industry leader Acuity Brands, Mr. Weinbaum served as Acuity’s Vice President, Strategic Marketing. More recently, Barry is engaged with a number of strategic consulting and Advisory Board appointments for a range of technology companies, including the co-founding of a consumer internet platform company, Social Learning & Payments (aka, Slap) where he also serves as COO. Barry holds a BS in Computer Science and Mathematics from Union College, NY and a Masters in Computer Science from Columbia University, NY. Mr. Weinbaum resides in Rockville, MD.
Indira Saladi is an innovative business leader, intellectual property attorney, and board director who blends exceptionally strong legal acumen with business knowledge to achieve bottom line results. Following an engineering and legal career at Motorola Inc. where Indira designed RF and cellular systems and protected telecommunication inventions, Indira was Chief Intellectual Property Counsel at Zebra Technologies Corp and then was Managing Director of Fortune 500 Accenture LLP. Currently, Indira is a limited partner of Belle Capital LLP, an early stage technology investment fund focused on women-owned or managed capital efficient technology businesses. Indira received her bachelor’s degree in electrical engineering from the University of Illinois at Urbana-Champaign, her master’s degree in electrical and computer engineering from the Illinois Institute of Technology, and her JD from the University of Chicago. Indira resides in Chicago, IL.